Reason 2: The Message
The second reason is because of the message around this collection. This collection is very much rooted in a lot of the social unrest that’s been going on in our country right now from racism to urban decay to police brutality, this collection graphically speaks to that platform. It’s something we’re extremely proud of. We’re able to take a stance. We’re able to position ourselves from having a conversation through the platform that we do which is make clothes. We’re able to utlizie that platform to stir the pot up a little bit and enforce conversations.