Reason 2: Hear Us Out
The second biggest reason is because of the production value. It’s not even about the names that are on it but it’s about what it sounds like. The names are the names and that’s great. We have DJ Premier, iLLmind, Black Milk, the names are great but it’s really what they brought to the table. You can get a million names and not get what you need. It’s really about what they brought to the table. We wanted it to be where you felt New York through the production and felt it even more when you heard what we wrote to it and laid down.
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