Reason 2: Beats By Dre
The second reason you should buy The Defiant Ones on Digital HD now and Blu-ray on Tuesday, November 28 is because you’ll learn how Jimmy Iovine and Dr. Dre launched a game-changing headphones lifestyle with Beats By Dre. From getting the early celebrity co-signs to becoming one of the largest audio giants in the world, this HBO multi-part documentary film gives you full insight on why Dre and Jimmy felt the need to take their craft and turn it into a state of the art lifestyle masterpiece. Learn about what fueled the headphones takeover and how their brand became such a hot topic luxury tech company Apple had to buy in.