[Reebok is reminding doubters they’re just as lit as your favorite go-to sneaker brand. The iconic sports apparel company has collaborated with fashion designer Jonathan Simkahi for a custom line of Freestyle Hi kicks. Peep below for 10 shots of the new Reebok Classic and Jonathan Simkahi collabo which went public at this month’s New York Fashion Week showcase.]
Just in time for New York Fashion Week, Reebok Classic has partnered with designer and 2015 winner of the CFDA/Vogue Fashion Fund, Jonathan Simkhai, to create a line of custom Freestyle Hi sneakers.
The eight unique styles are set to debut at Simkhai’s Spring/Summer 2018 runway show in New York City on September 9th at Skylight Clarkson Square.
Inspired by the lightness and ingenuity of the designer’s upcoming collection, the custom Freestyle Hi sneakers were designed in collaboration with Simkhai himself.
Each is cloaked in Simkhai’s signature fabrics, including ecru crochet, blue seersucker, indigo denim, ecru denim, white leather, black leather, powder pink leather and midnight blue leather.
The partnership is a natural match for both companies who share similar brand values and produce wearable designs for the modern woman.
Simkhai, whose own company’s mission is to create clothes that embolden women with confidence and ease, was moved by Reebok’s history of promoting women’s fitness and style with their line of classic styles.
Originally introduced in 1982, the Freestyle Hi was the first fitness sneaker created and marketed towards women, and it remains an important women’s lifestyle silhouette to this day.
As both companies continue to provide innovative, stylish, and comfortable designs for the modern woman, they are part of an effort to continue evolving in the fashion space.
Each pair of custom Freestyle His was handcrafted in‐house at Reebok’s headquarters.
Creators paid extra attention to the meticulous detail and authenticity of both Reebok and Jonathan Simkhai when bringing these unique styles to life.